Small Business Blog
Most of my updates will now be on my small business blog, which can be found here:
Most of my updates will now be on my small business blog, which can be found here:
A company can not survive on PPC (pay-per-click) advertising alone. They can not think that to get customers they MUST spend money. This is the day of social media; and a time to embrace the idea that if you’re a rockin’ business and have ACTIVE social media accounts, your advertising is costing you so much less than direct PPC. Sure, PPC is targeted directly to your potential customer, and I’m not saying PPC has no place in business, it certainly does… but if your whole revenue model is derived from PPC, than your bottom line is totally dependent upon how much you spend on advertising. It’s time to start taking advantage of social media and leveraging it for your business. Your competitors have probably already started!
UPDATE – 2010-06-09:
Just found an article on onStartUps that talks about this very thing….
Just a quick note to those wanting to blame their web designer on their lack of revenue or visitors…
ATTENTION CLIENTS: It is still your job to get people to your website. If you’ve hired a developer to make your site and they did a great job; their work stops there, unless you hired them for other services, like SEO, PPC or other marketing services. The best way to get people to your site is to provide great content that is continually updated and to promote your website vocally and in as many events, paper materials, and other guerrilla marketing methods.
If you require assistance in marketing and promoting your site, please let me know and I can assist!
Currently working on a website redesign for West Church in Haverhill, MA. Here’s a sneak peek…..
