PPC Alone Is Not The Answer!

A company can not survive on PPC (pay-per-click) advertising alone. They can not think that to get customers they MUST spend money. This is the day of social media; and a time to embrace the idea that if you’re a rockin’ business and have ACTIVE social media accounts, your advertising is costing you so much less than direct PPC. Sure, PPC is targeted directly to your potential customer, and I’m not saying PPC has no place in business, it certainly does… but if your whole revenue model is derived from PPC, than your bottom line is totally dependent upon how much you spend on advertising. It’s time to start taking advantage of social media and leveraging it for your business. Your competitors have probably already started!

UPDATE – 2010-06-09:

Just found an article on onStartUps that talks about this very thing….

“Google AdWords and most forms of advertising are addictive drugs to marketers. They make you feel good (leads!) but they are expensive, and when the good feeling is gone, you need to buy some more to feel good again. This leads to marketers being lazy, and not building assets that improve the value and business model of the company. A much more sustainable strategy is to build assets – just like equipment in a factory. Marketing assets are blog articles, subscribers, inbound links, SEO rankings, social media followers, opt-in email lists, and other tools that help you generate more and more leads over time without ongoing expenses.”

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